NCAD ZOOMS IN


An identity used by the National College of Art and Design for a lecture series featuring some of the industries most interesting and prolific creatives.






Early iteratitions and experiments with the logo. I expanded the ‘o’ and ‘n’ to play witht he idea of zooming in, as we pinch to zoom in or expand on phones. I felt this added a level of motion to the design and enabled it to become more adaptable.